Business Case 

In A Box

Most HR leaders really need a solid business case for diversity and inclusion but have to figure it out on their own.


That ends today. 


Business Case in a Box gives you a step-by-step program for building a tailored, credible business case that your CFO can respect. 


This isn’t just theory. 


It’s a program built by a chartered accountant for real-world results.

No fluff

No buzzwords

No fake research

Just a credible business case your executive team can take seriously.

Is Business Case in a Box 

right for you?

Do you need to build a business case for inclusion, but feel overwhelmed by where to start?
We give you a clear, step-by-step method to turn internal data into a tailored business case your CFO can understand.
Are you tired of copying McKinsey slides and vague DEI statements that don’t reflect your business reality?
We’ll help you uncover the business case that’s already there grounded in your strategy, your specific priorities and your own numbers.
Have you ever presented a budget proposal and felt unsure how to defend it?
We’ll show you how to frame your message in business terms, anticipate objections and walk into leadership meetings with confidence.

Dr. Jonathan Ashong-Lamptey


Founder, Element of Inclusion


PhD, London School of Economics


Fellow, Institute of Chartered Accountants in England & Wales


Dr. Jonathan is a chartered accountant turned inclusion strategist, combining commercial expertise with academic rigour. 


He created Business Case in a Box to help HR leaders build business cases for inclusion that their CFOs actually respect. 


Dr. Jonathan Ashong-Lamptey

Why Leaders Trust His Approach

Chartered accountant with 20+ years' experience

Trusted by leaders in 

over 166 countries

20,000+ hours of research and client work

Host of The Element of Inclusion podcast

Worked with FTSE 100 and Fortune 500 companies

Prolific Evidence Based Inclusion writer.

Ut Repellat Officiis
Est Velit In Nisi

Most People Leaders trying to build a business case for inclusion face the same 7 problems:

Practicality Problem: 

Struggling to explain the value of inclusion in simple language your C Suite understands.

Platitude Trap: 

Relying on slogans and emotional appeals instead of strategic business priorities.

False Authority Fixation: 

Relying on McKinsey and other popular sources, hoping no one asks tough questions.

Evidence Gap: 

Feeling unsure about what evidence is required to make a credible business case.

Saviour Complex: 

Focusing on society’s biggest challenges, without aligning them with the everyday problems your business can influence.

Reinvention Loop: 

Starting from scratch every time you need to justify inclusion work.

Confidence Crash: 

Worrying you’ll be challenged by the CFO and you won’t have the answers.

Craft Your Own Business Case For Inclusion. From the Ground Up

The biggest mistake HR leaders make? 


 Copying someone else’s business case.

It’s tempting to recycle McKinsey stats, thought-leader slogans or the social media post you saw on LinkedIn.


But when the CFO asks, “How does this apply to us?” you don’t have a convincing answer.


In Business Case in a Box, we show you how to uncover your organisation’s real business case for inclusion.


One grounded in your business logic, everyday language and evidence your leadership already trusts.


When you stop borrowing someone else’s strategy and start speaking your organisation’s language, everything changes.

Translate Inclusion Into
Business Language

Another common trap? 


Thinking passion and platitudes will win budget.


Slogans like “it’s the right thing to do” or “diverse teams perform better” sound good but they don’t answer your colleagues’ questions. 


Inside Business Case in a Box, you’ll learn how to position your inclusion goals in relevant strategic terms aligned with your existing goals without losing the heart of the work. 


So instead of hoping your message lands. 

You’ll know it will.

Present With Confidence
And Get a Yes

Most leaders over-prepare irrelevant content and under-prepare compelling evidence. 


They spend weeks polishing slides but fall apart when someone asks, “Why now?” or “How does this help us?”


In Business Case in a Box, we give you a proven method and a document template, to prepare you for the toughest challenges. 


 No more second-guessing. No more scrambling. 

Just clear, confident communication that earns support.

How Business Case in a Box Works

Business Case in a Box is a self-paced program made up of 5 Modules each containing both text & video lessons, which are hosted in our Inclusion Ready Leader Skool group. 


And as soon as you join, you will get instant LIFETIME access to all of them. 


 Here’s a quick rundown of everything you will find inside each Module (and how they help you create a compelling business case for inclusion alongside your day job).



Here’s a breakdown of 

everything you’ll unlock: 

Module 1: Insights From Your Organisation (£2,000+ Value)

Start with facts, not assumptions.


Inside this foundational module, you’ll learn how to stop guessing and start grounding your inclusion business case in real-world evidence from your organisation. 


You'll discover how to:

Learn a repeatable process for collecting internal data (without running another survey). 

Use the Internal Evidence Inventory to identify 80+ proven places for you to get the facts quickly (without running another survey).

Avoid misalignment by anchoring your message in the documents and data your leadership already trusts.

By the end of this module, you’ll have all the building blocks for a business case rooted in your organisation’s actual reality, not abstract theory.


Module 2: Observe Your Diversity Hierarchy (£2,000+ Value)

Find out what your organisation really cares about.

Most organisations say they care about all aspects of Diversity and Inclusion. But their calendars, budgets, and behaviour tell a different story.

Inside this module, you’ll learn how to:

Use the Diversity Hierarchy Matrix to map how time, money, and attention are actually distributed.

Identify which areas of inclusion are getting support and which are being ignored.

Surface the real signals that show what your leadership team cares about (even if they’ve never said it out loud).

By the end of this module, you’ll be able to focus your business case on what matters most so it feels relevant, timely and impossible to ignore.


Module 3: The Business Case That’s Already There (£3,000+ Value)

Stop borrowing irrelevant business cases from strangers. Reveal the one your CFO already believes.

You don’t need to invent a business case.

You need to reveal your own business case. Inside this module, you’ll learn how to:

Inside this module, you’ll learn how to:

Spot the 7 most common types of business cases used in real-world decision-making.

Use the Business Case Tracker to pinpoint which case aligns with your organisation’s culture and priorities.

Collect internal examples to strengthen your argument, so you’re not just persuasive, you’re precise.

By the end of this module, you’ll have a tailored, organisation-specific business case your CFO won’t dismiss as “just another DEI deck.”


Module 4:  Validate Your Business Case (£2,000+ Value)

Test your message before it hits the boardroom.

Don’t wait until the big meeting to find out your case doesn’t land.

This module gives you a simple process to test, refine, and bulletproof your message; so you walk in confident, not guessing.

Inside this module, you’ll learn how to:

Use the Resonance Review Record to gather real-time feedback from colleagues across your organisation.

Spot and address objections early. Before they undermine your credibility.

Turn informal feedback into strategic improvements that strengthen your case.

By the end of this module, you’ll have a sharpened, stress-tested business case that holds up under pressure and earns leadership’s trust.


Module 5:  Share Your Business Case With Leadership (£3,000+ Value)

Lead the conversation. Don’t just survive it.

It’s one thing to have a business case

It’s another to present it with clarity, confidence and control.

Inside this module, you’ll learn how to:

Position your business case to match how your leadership team makes decisions.

Use your stakeholders’ objections to sharpen your message not shrink from it.

Present a compelling argument that moves beyond compliance and into strategic value.

By the end of this module, you’ll know how to lead the conversation, handle tough questions, and walk away with support.



By the end, you’ll have embedded a business case that’s not just understood, but used.

Total Business Case in a Box Value:  £12,000+

Module 1 Insights From Your Organisation (£2,000 Value)


Collect real-world signals from internal data and artefacts.

No surveys required. 


Module 2 Observe Your Diversity Hierarchy (£2,000 Value)


Map how inclusion issues are prioritised by analysing time, money and attention. 


Module 3 The Business Case That’s Already There (£3,000 Value) 


Reveal the logic your CFO already uses. 

Tailor your case for maximum relevance. 

 

Module 4 Validate Your Business Case (£2,000 Value)


Stress-test your message with colleagues and sharpen it using real-time feedback. 


Module 5 Share Your Business Case With Leadership (£3,000 Value) 


Present your case with confidence. Handle objections and walk away with buy-in. 


Get instant lifetime access to all 5 modules, plus any future upgrades, for just £350.

Ready to Build a Business Case Your CFO Will Take Seriously?  

As you've probably seen already, Business Case in a Box covers a LOT of ground. 


It’s a practical, professional-grade program for busy HR leaders who need to build a business business case for inclusion that their executive team can get behind. 


And I want to be clear about something: We could easily price this at £15,000. That’s the cost of a single strategic engagement with our company. 


You’re getting the exact methods I’ve used with senior leaders in FTSE 100 and Fortune 500 companies. 


But that price would create a barrier. 


And it would slow down my mission to help one million people like you to make your workplace inclusive. 


Because here’s what I know: 


Lack of access to education is one of the biggest obstacles to high impact inclusion work.


That’s why we’re offering the entire program : including all 5 modules and every template; for just £350. 


One-time payment. Instant lifetime access. 


No fluff. No jargon. 

Just a proven process that delivers results. 


Now, the question is: 


Are you going to keep pushing this to next quarter? 

Or are you ready to start today?


Let’s make your inclusion work make business sense. 


See you inside, 


Dr. Jonathan

Frequently Asked Questions

  • What exactly is Business Case in a Box?
    It’s a self-paced digital program made up of 5 modules that walk you step-by-step through building a credible, organisation-specific business case for inclusion. You’ll also get templates, tools and real-world examples you can customise and apply immediately.
  • Is this course self-paced or cohort-based?
    It’s 100% self-paced. As soon as you sign up, you get instant lifetime access to all the lessons and tools. No scheduling conflicts. No expiry dates. You go through the content on your own terms.
  • Who is this designed for?
    Business Case in a Box is for senior HR leaders in organisations with fewer than 1,000 staff, especially those with a small team who want to lead inclusion with credibility and align it to business priorities without needing to become DEI specialists.
  • I’m not a DEI expert. Will this still work for me?
    Yes. In fact, it was made for you. The program teaches you how to build your case using the language of your organisation; not abstract jargon.
  • What if I’ve already started working on a business case?
    Even better. Business Case in a Box will help you sharpen what you already have, identify any missing links and stress-test it before you present. Many of our clients have applied the framework to improve existing cases they were struggling to get over the line.
  • What if I don’t have access to internal data or artefacts?
    The program shows you how to work with what you do have; whether that’s policy documents, annual reports, leadership messaging or informal conversations. You’ll learn exactly where to look and what to prioritise.
  • Is this relevant for organisations based outside the UK?
    Yes. While the creator is based in the UK, the frameworks are grounded in evidence-based inclusion practices and are used by leaders in 166 countries. The language and logic are globally relevant.
  • How long will it take me to complete the program?
    We want to give you the flexibility to go as quickly (or as leisurely) as you'd like. So, it’ll be up to you. You can spend 1 hour and move at a normal speed, or spend more and complete courses faster.

    Just remember: The faster you take action and complete the modules, the faster you will start to see results!

    Most users spend about 30–90 minutes per week. But many return to the tools and templates again and again when creating future business cases.
  • Do I need special tools or software?
    No. Everything is hosted inside our Skool classroom, and templates are provided in editable, user-friendly formats (Excel, PDFs). You just need a browser and an internet connection.
  • Can I expense this through my organisation?
    Absolutely. Many HR leaders expense this as part of their L&D, strategy, or DEI budget. A simple invoice can be generated upon purchase to support your reimbursement process.
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